Monday Aug 04, 2025

#37 - How To Build Wealth in Crypto (Without Getting Lucky) - Ben Simpson

Ben Simpson is the founder and director of Australia’s fastest-growing crypto research and education platform, Collective Shift.

In this episode, Ben explains how he went from running a business in the red for several years to cracking $1 million in monthly revenue, why he wanted to help people learn more about crypto in the early days, the importance of aligning incentives in financial education, the most important lessons for beginners in the crypto market, why he doesn’t own any Ripple (XRP) or Cardano (ADA), the psychology of taking profits and cutting losses, how to value speculative crypto projects and a whole lot more.

We also went into detail on how we expect Ethereum and other altcoins to perform in the coming months, why Bitcoin is set to grow continually over the next decade, our thoughts on the Solana ecosystem, speculative plays further along the risk curve, and the wider landscape of crypto in Australia and abroad.

Ben is a crypto industry veteran with 8+ years of experience navigating markets and helping others get their foot in the door of crypto in a sensible way.

He’s also an all-round great bloke who can speak his mind clearly on markets and gets right to the centre of what matters when investing, scaling a business in a hyper-volatile industry, and navigating the crypto ecosystem.

SOCIALS

Ben Simpson: https://www.linkedin.com/in/bensimpsonau/

Collective Shift: https://collectiveshift.io/

Tom Mitchelhill - https://x.com/thecryptojourno

NGMI: https://x.com/ngmi_xyz

NGMI Newsletter: https://ngminewsletter.substack.com/

TIMESTAMPS

0:00 - The First $1M Month at Collective Shift

03:10 - Why Ben Started Collective Shift

06:30 - Aligning Incentives

08:30 - The Most Important Lessons For Crypto Beginners

13:00 - Ripple (XRP) Analysis